How I Built & Scaled Software
Without Coding After Losing
Everything.
A no-BS playbook for people who want to get into SaaS
without pretending to technical, without wasting money on
devs, and without building useless apps nobody pays for.
👉 Instant access — PDF download
keep reading to learn more
WHY YOU SHOULD LISTEN TO ME
I’ve:
Built software without writing code
Used no-code + dev teams
Made mistakes that cost real money
Seen churn kill products
Still exited my first SaaS
And I’m currently building again
No theory.
No Twitter threads.
No “just trust the process”.
Just what actually works.
THE PROBLEM
Most people never get into software because they believe at least one of these lies:
I need to learn how to code first
I need funding before I start
I need a perfect idea
Once it’s built, users will come
Everyone is my target customer
That thinking is why people stay stuck watching other founders win instead of building anything themselves.
I was there too.
MY STORY
In 2022:
I lost everything in crypto
Tore my ACL & MCL
Couldn’t work physically
Lost a professional contract
No degree
No job prospects
All I could do was sit on a sofa and think.
That’s when I realised something important:
Coding is a skill.
Building software is a system.
Once I understood the system, everything changed.
I built my first app without coding.
We launched.
We got users.
We messed up.
We fixed it.
We exited.
That’s when I knew:
This path works — if you understand how to think.
WHAT THIS PLAYBOOK ACTUALLY IS
This playbook shows you:
How software actually makes money
Why niches beat “big ideas” every time
How to pick ideas logically (not emotionally)
What to build for an MVP — and what NOT to build
How to work with developers without getting cooked
Why bootstrapping beats chasing VCs early
The traps that kill 90% of founders before launch
It’s written for:
Non-technical founders
Operators
Creators
Athletes
Anyone tired of watching from the sidelines
WHAT THIS IS NOT
Let’s be clear.
This is not a “get rich quick” guide
This is not a coding course
This is not a SaaS template factory
This is not motivational fluff
If you want perfect advice — this isn’t it.
If you want real perspective — it is.
WHO THIS IS FOR
This is for you if:
You want to build software but don’t code
You want to make money, not just build “cool stuff”
You’re willing to think clearly and execute
This is not for you if:
You want hand-holding
You want guaranteed outcomes
You want to stay in theory forever
WHAT YOU GET
✔ 24-page PDF playbook
✔ Lifetime access
✔ Clear mental models
✔ Zero fluff
✔ Immediate download
👉 Instant access — PDF download
THE 90 DAY EXECUTION FRAMEWORK
This playbook gives you clarity.
Clarity doesn’t always equal execution.
If you want the exact 90-day execution framework:
What to do
When to do it
How to validate
How to launch
That’s available separately after checkout.
No pressure — this stands on its own.
YOU DON'T NEED
You don’t need permission.
You don’t need a degree.
You don’t need to code.
You need clarity — and action.
You need clarity — and action.
👉 Download The Non-Technical Path Into Software
WHY MOST NEVER GET PAST THE IDEA PHASE...
There’s a reason most people never get past the idea stage.
Not because they’re lazy.
Not because they’re stupid.
And not because they can’t code.
It’s because they don’t understand how software actually gets built.
Most non-technical founders fall into the same trap.
They think software is about tools, code, or hiring developers when in reality, it’s about systems, clarity, and execution.
A typical non-technical founder gets stuck because they:
Jump straight into building without validating the problem
Hire developers without clear specs, structure, or direction
Confuse features with value and complexity with progress
Burn time and money on half-finished products that never ship
They don’t lack ambition.
They lack a process.
This is why most ideas die quietly.
Not because they were bad ideas but because there was no clear path from idea → system → product → users.
Software doesn’t fail because of code.
It fails because of poor execution at the top.
4.7 / 5 based on 11,000+ students
The Skill That Finally Set Me Free 💸
Look I'll be real with you, just 14 months ago, I was slowly recovering from my ACL Injury...
There was a point where everything looked fine on the outside
but internally, I was burnt out, frustrated, and completely lost.
I had ideas.
I had ambition.
But I didn’t have clarity.
I remember lying awake at night, staring at the ceiling, thinking about what I was going to do next and whether I was running out of time.
The problem wasn’t effort.
It was direction.
That’s when I stopped chasing “quick wins” and started learning how systems actually work especially software.
Not coding.
Not hacks.
But understanding:
• how ideas turn into products
• how software makes money
• how to work with developers
• how to execute without being technical
Once that clicked, everything changed.
I wasn’t guessing anymore.
I wasn’t stuck anymore.
And I wasn’t dependent on anyone else to move forward.
That skill — understanding how software actually gets built is what gave me leverage, clarity, and freedom.
And that’s exactly what this playbook is designed to give you.
🧠 Why This Is a
No-Brainer Investment
I’ve spent years learning how software actually gets built not in theory, but in the real world.
That means:
• building products without being technical
• working with developers
• making mistakes that cost real time and money
• fixing things like churn, positioning, and execution
I didn’t learn this from one course or one shortcut.
It came from thousands of hours testing what works and more importantly, what doesn’t.
This isn’t theory.
I’m actively building software, refining ideas, and pressure-testing frameworks in real time.
Every concept inside this playbook exists because it solved a real problem I faced — not because it sounded good on paper.
What you’re really paying for here is skipped mistakes.
Instead of figuring everything out the hard way, you get clarity, structure, and a proven way to think about building software without needing to code.
Here’s What You Get When You
Join Today
This Is What You Get Inside
This isn’t a course dashboard or a vague collection of ideas.
What you’re seeing here is a real, step-by-step playbook that walks you through how software actually gets built when you’re not an engineer.
Every page is designed to give you clarity:
What to focus on
What to ignore
And what to do next
$97 $27
Yours Today for Only
4.7 / 5 based on 11,000+ students
Backed by my 30-Day Money-Back Guarantee
I'm so confident in this Playbook that I'm offering you a 30-day money-back guarantee.
If you go through the program and don't feel confident that Playbook AI is the right method for you, just drop me an email within 30 days to [email protected], for a full refund but no questions asked.
still got questions?
What exactly is Playbook AI, and how does it work?
Playbook AI is a complete system that shows you how to create and scale PDF farms without showing your face. You'll learn exactly how I built 26+ profitable accounts, from choosing winning niches to creating 5-second viral videos. Everything is step-by-step, so you can copy my proven system.
Will this program teach me how to build a Playbook from start to finish?
Yes! This program is designed to help you launch your first Playbook in the shortest time possible. You'll walk through the entire process from zero to a complete profitable PDF farm. Build along with me or use it as inspiration to create your own.
Do I need any prior experience or technical skills to join?
Not at all! This program is designed specifically for beginners. You don't need design, marketing, or technical experience. Our AI templates and automation do 90% of the work. If you can copy and paste, you can do this.
How much time will it take to complete?
You'll get a complete walkthrough that's easy to follow and actionable. With the included bonuses, most people can complete the material and start taking action in hours, not days.
Will this program help me generate passive income?
Absolutely! One of the key sections focuses on building systems that generate income automatically. Plus, the scaling strategies show you exactly how to build multiple Playbook that work 24/7.
What happens if I get stuck or have questions?
You'll have access to our private community where you can connect with other Playbook, share your progress, and get support from people on the same journey.
Will I need to spend money on software or tools?
The beauty of Playbook is the low startup costs. Many tools offer free trials or affordable entry-level plans. I show you free and low-cost options to get started on any budget.
What's included in the $27 investment?
You get the complete Playbook AI system plus 4 powerful bonuses. This includes proven templates, AI prompts, viral content strategies, and direct community access.
Inside The Non-Technical Path To Software
1. The Non-Technical Software Roadmap
Your step-by-step path from idea to shipped product.
2. Founder Mindset & Execution Principles
How to think clearly when you’re not technical.
3. Why Most People Never Get Started
The real reasons ideas die before becoming software.
4. The Riches Are In The Niches
How to choose problems people are already paying to solve.
5. Validating Ideas Without Writing Code
What makes an idea worth building — and what to avoid.
6. Choosing The Right Niche & User Avatar
Who you’re building for (and why this matters more than features).
7. The Myth That You Need To Code
What actually matters more than technical skill.
8. Building Without Being Technical
How to work with tools, AI, and developers properly.
9. How Software Actually Makes Money
Before you build, you need to understand this.
10. Avoiding Costly Mistakes & Common Traps
Lessons learned the hard way — so you don’t have to.
4.7 / 5 based on 5,000+ students
🔥The Proven Method That Actually Works!
Get The Non Technical Path to Software for only $97 $27 today!
4.7 / 5 based on 11,000+ students
Terms Of Use™ BBy purchasing and accessing this program, you agree to the following terms.
All content provided inside The Non-Technical Path to Software is for educational and informational purposes only. We make no guarantees regarding specific results, income, or outcomes. Your results depend on your effort, experience, and execution.
This is a digital product. Due to the nature of instant access, all sales are final and non-refundable.
You may not share, resell, redistribute, or reproduce any part of this program without written permission. Unauthorized distribution may result in legal action.
We reserve the right to update or modify these terms at any time.
If you have any questions, please contact us at [email protected]